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Firms signed up for VisitBritain scheme receive global Safe Travels stamp

VisitBritain has today announced that tourism businesses in the UK registered to the ‘We’re Good To Go’ industry standard scheme can now be automatically issued with the international ‘Safe Travels’ stamp from the World Travel & Tourism Council (WTTC).

The We’re Good To Go scheme, launched last year by VisitEngland in partnership with the tourism boards of Northern Ireland, Scotland and Wales, has been recognised by the WTTC as meeting its international global standardised health and hygiene protocols and for its role in supporting the recovery of the UK tourism sector.

The WTTC stamp enables travellers to recognise destinations around the world which have adopted global standardised protocols - so they can experience ‘Safe Travels.’

VisitBritain is coordinating the Safe Travels stamp issue in the UK, on behalf of the WTTC, for businesses registered to the We’re Good To Go scheme, with those who welcome international visitors particularly encouraged to apply.

VisitBritain CEO Sally Balcombe said, “We are delighted that businesses certified to We’re Good To Go can also automatically register for the WTTC’s global Safe Travels stamp, recognising the standard of protocols and processes we have in place in the UK.

'This is also testament to the hard work and commitment of tens of thousands of businesses right across the country who have adapted and innovated to safely meet new ways of working and are already ‘good to go’.'

Balcombe continued, “This international stamp sitting alongside our We’re Good To Go mark also serves to reinforce that ‘ring of confidence’ for visitors that UK tourism businesses, attractions and destinations have clear processes in place to welcome them back safely as travel restrictions can be lifted.

“Our priority is to support the industry through crisis to recovery and beyond and this is a timely boost for businesses as well as for future inbound visitors, reassuring them that they can plan their trips to the UK with confidence, once we can travel again, and have a great experience when they get here.”

WTTC President & CEO Gloria Guevara said, “We are pleased to see VisitBritain, the tourism agency for one of the world’s most popular destinations, implementing enhanced health and safety measures that are in line with our global protocols, to ensure safe travel, and we are delighted to recognise its efforts through the WTTC Safe Travels stamp.

“The globally recognised stamp enables both business and leisure travellers to distinguish destinations around the world which have adopted health and hygiene global standardised protocols – so they can experience ‘Safe Travels’, and VisitBritain’s adoption will help to restore consumer confidence.”

From today, Friday 26 February, We’re Good To Go registered businesses in the UK can log into their online account to download the Safe Travels stamp. Any business not already part of We’re Good To Go can apply to the scheme through the usual process and indicate within that application their wish to use the additional global WTTC stamp.

More than 44,000 businesses across the UK are registered on to the ‘We’re Good To Go’ industry standard demonstrating they are adhering to the latest Government and public health guidance, have carried out a COVID-19 risk assessment and have the required processes in place to aid social distancing and cleanliness, reassuring customers, staff and local residents.

The protocols for the WTTC’s global Safe Travels stamp were designed with the World Health Organisation and the Centers for Disease Control and Prevention guidelines’ and developed alongside leading industry associations and international organisations.