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Shaken Udder reveals consumer research results

New research from the number one premium milkshake brand, Shaken Udder has revealed that Brits can’t get enough of milkshakes, with over a quarter (28%) of us saying we consider a milkshake the ultimate treat even above the likes of cake, ice cream, cheeseboards, and chocolate.

Not only did shakes beat a range of other delicious treats, but the research also revealed that over a fifth (21%) of respondents prefer a shake to a soda as they’re a more natural alternative, making Shaken Udder a perfect choice as its shakes contain no artificial preservatives or flavours.

A quarter of Brits (25%) pick up a milkshake at least once a week, with 21% saying they like to treat themselves to a shake as the perfect way to round off a meal with a delicious dessert. For nearly two thirds of milkshake lovers (64%), they opt for a milkshake during the day, whether that be on the go, for a quick snack or as the perfect mid-afternoon pick me up.

Shaken Udder has partnered with Michelin trained chef and TikTok star, Poppy Cooks (pictured) to celebrate the nation’s love of shakes and help Brits think outside the box when it comes to customising their drinks. She has created a delicious new recipe to show her audience how they can transform a milkshake into a delicious alcoholic treat at home.

Using Shaken Udder’s Chocolush as a base, Cook added vodka, coffee liqueur and amaretto to create Mocalush, which is perfect for celebrating whether you’re on a night out or enjoying cocktails at home with friends.

When it comes to flavours, we are a nation of traditionalists with nearly a quarter of those surveyed (24%) choosing chocolate as their favourite flavour closely followed by banana (21%) and just 16% of Brits opting for vanilla.

The nation is turning to new ways to mix up their milkshake experience, with 42% saying they enjoy a hard shake – a milkshake which has been mixed with alcohol, with Irish cream (32%), vodka (26%) and rum (21%) proving the most popular alcoholic pairings.

And when it comes to our milkshake consumption, we’re moving with the times, with over a quarter (27%) of Brits saying they are more likely to drink a shake if it’s made with cow’s milk alternatives such as coconut milk. This is reflected by the popularity of Shaken Udder’s dairy free range, Shaken Other, which comes in both chocolate and strawberry flavours.

Cooks said, “I’ve always loved a milkshake and working with Shaken Udder to create a deliciously enhanced, super exciting new milkshake recipe has been so much fun. Not only are their shakes delicious and perfect for drinking on-the-go, but they’re also divine as the base of a delicious cocktail so are perfect for the party season”.

Jodie Farran, co-founder of Shaken Udder, said, “Chocolush is Udderly delicious and the perfect way to make our chocolate milkshake even tastier. We’ve loved seeing what Poppy has done with our milkshake, and we think it’ll really inspire the nation to use Shaken Udder as the base for some amazing creations over the coming months.”