Pimentae, the acclaimed brand behind premium tequila cocktails, is excited to announce the launch of their Spicy Margarita and Tommy’s Margarita in all UK Byron restaurants. In addition to in-restaurant availability, these cocktails are also offered for takeaway through Deliveroo, making it easier than ever to enjoy Pimentae's bold, flavour-led creations.
This launch coincides with Byron’s introduction of their new summer menu, which features a refreshing Caesar Salad and a delectable Chicken Caesar Burger, perfectly complemented by Pimentae’s signature margaritas.
Since its inception in March 2021, Pimentae has experienced remarkable success. Female founders Alice Parmiter and Wynter Karo started the brand with a mission to revolutionise the way consumers enjoy tequila, transforming it from a shot to be endured into a sophisticated beverage to be savoured. Their time in Mexico inspired them to bridge the knowledge gap in the UK’s tequila market by offering premium, ready-to-drink cocktails that highlight the complex, nuanced flavours of high-quality tequila.
Pimentae has quickly disrupted the beverage market with their innovative approach, earning accolades and a loyal following, including celebrities like Michelle Keegan, Maya Jama, and Jessie Ware. Their multi-award-winning spirits are now stocked in renowned retailers such as Selfridges, Waitrose, and Amazon, and have received critical acclaim, including Master & Gold medals at the Global Spirits Business Awards.
The brand’s commitment to sustainability is reflected in their exclusively designed upcyclable bottles by London-based artist Kit Lintin, emphasising Pimentae's ethos of creating high-quality, eco-conscious products.
“We are thrilled to partner with Byron to bring our premium margaritas to a wider audience,” said Alice Parmiter, co-founder of Pimentae. “This collaboration aligns perfectly with our mission to make sophisticated tequila cocktails more accessible and enjoyable.”
“We believe that Pimentae’s Spicy Margarita and Tommy’s Margarita will be a fantastic addition to Byron’s new summer menu,” added Wynter Karo, co-founder of Pimentae. “Our cocktails are crafted to enhance the dining experience, offering bold flavours and high-quality ingredients that pair beautifully with Byron’s innovative dishes.”
