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The Franklin, SW3
London hotels posted a record performance across all metrics for any January since records began, according to new figures from data company STR.

A strong first two days of the year and weekday levels resulted in an increase of 3.2% in average daily rate to £131.92, while revenue per available room was up by 5.7% to £94.60. Meanwhile, occupancy increased by 2.4% to 71.7%.

A 4.8% increase in demand outstripped the 2.3% rise in supply of new hotel rooms.

STR’s full January results will be published at the end of the month.

(source: STR, image: