The Sloane Stanley Estate has today announced the signing of popular juice bar and cafe, Joe & The Juice, at 299 Fulham Road due to open in December.
The brand will take a 2,130 sq ft unit with space for 50 covers. Designed by an in-house team, the interior will create a spacious and on-trend destination for modern, health-conscious consumers.
Joe & The Juice will sell its popular and salubrious menu of freshly prepared juices, smoothies, shots, sandwiches and coffee.
Founded in Copenhagen in 2002, Joe & The Juice has since firmly established itself with over 200 locations across Europe and America.
Alongside the healthy food and drink menu, the brand is well known for not following the usual service guidelines and customer handbooks, they instead create a natural, unique and inclusive store experience through inspired and empowered employees.
Hannah Grievson, Commercial Property Manager at Sloane Stanley, said, “We are thrilled to announce Joe & The Juice to Fulham Road where they will further enhance the existing dining offer, joining leading operators such as Orée and Lievito.
'The brand's nutritious but exciting approach to dining will be a welcome addition to an ever expanding healthy offer.”
Kasper Garnell, Head of Branding & Communication and Partner at Joe & The Juice, added, “Following the success of our store on the Kings Road, we wanted to expand within this vibrant and exceptionally popular part of London.
'It’s apparent that Chelsea is full of health-conscious food lovers and we can’t wait to open our doors and continue to share Joe & The Juice with them.'