The Boparan Restaurant Group (BRG) is set to open its ninth branch and biggest Slim Chickens restaurant to date in Manchester’s Trafford Centre on 2 November.
The US-hatched, fast-casual chicken brand that started 17 years ago in Arkansas, has sites offering its premium chicken across the UK – in Bluewater, Cardiff, Bristol, Southampton and Birmingham, with three in London.
The Manchester restaurant, the third Slim Chickens to open this year, will offer a menu of authentic Southern flavours including the brand’s most iconic dishes: hand-breaded, buttermilk-marinated chicken tenders, classic hot wings and fresh sandwiches. Also, on the menu is Slim Chickens’ trademark 14 dipping sauces including its signature sauce, Blue Cheese, Honey BBQ, Sriracha Garlic, Korean BBQ and Ranch, alongside a choice of five sides such as Fried Pickles and Mac & Cheese. The drinks list features hand-spun shakes, Slims own beers and cocktails.
As well as in-restaurant dining, Slim Chickens Trafford Centre will also offer Click & Collect and delivery via Deliveroo, Uber Eats and Just Eat. Diners will be able to download the Slim Chickens app to take advantage of an opening offer of three free chicken tenders* as well as on-going reward and privileges.
Designed by Harrison, the 2527 sq. ft. site will accommodate around 135 covers and will be the first Slim Chickens restaurant to have a dedicated drinks bar. Interiors will nod to the brand’s US roots with exposed brick and industrial beams evoking a sense of a true Southern eatery whilst creating an inviting social space for friends and family to meet over delicious food.
This will be the third Slim Chickens to open this year and we are thrilled to be in a position to press ahead with the launch of Trafford Centre, particularly given the current climate. Slim Chickens has seen a really impressive response from customers across the UK, and we’re excited to bring our unique brand of Southern hospitality to the people of Manchester.”
Slim Chickens is the forerunner in the ‘better chicken’ market. The brand was founded by Tom Gordon and Greg Smart in 2003 and currently operates more than 100 restaurants in the US.