As the first Caffè Carluccio’s opens in partnership with Sainsbury’s in St Albans today, brand owner Boparan Restaurant Group (BRG) announces plans to roll out 500 sites of the new concept in the next five years.
Alongside the retail partnership with Sainsbury’s, Boparan will be looking to roll out the Caffè Carluccio’s concept in travel hubs, city centres and neighbourhood locations across the UK, with a view to creating a genuine challenger brand to some of the nation’s biggest high street coffee shop brands.
Satnam Leihal, Managing Director of BRG, said, “We acquired Carluccio’s in May 2020 and are rebuilding the much-loved brand by evolving the concept whilst adhering to its authentic Italian routes.
'Our customers tell us they want Carluccio’s to be part of their everyday and as such we are delivering a multi-channel and multi-format strategy for the brand.
'With Caffé Carluccio’s offering two blends of the best quality Italian coffee, alongside an accessible all-day menu with sandwiches made fresh daily, we are elevating what a coffee shop in the UK can be.”
The partnership with Sainsbury’s encompasses three new in-store concepts. In addition to Caffè Carluccio’s, a hot and cold deli, Carluccio’s Counter, will launch later this month in Sainsbury’s Leamington Spa superstore.
Next month will see the debut of the multi-brand The Restaurant Hub, in Sainsbury’s Selly Oak superstore, featuring BRG restaurants including Caffe Carluccio’s, GBK, Slim Chickens, Harry Ramsdens and Ed’s Easy Diner.
Supporting the brand is the Caffè Carluccio’s app, allowing ordering, delivery, menu access and location finding as well providing users with a loyalty mechanic.