Boparan debuts The Restaurant Hub concept in Sainsbury’s Superstore


Boparan Restaurant Group has today announced the opening of The Restaurant Hub this , a multi-brand dining destination in Sainsbury’s Superstore on Selly Oak Boulevard in Birmingham on 28 July.

The Restaurant Hub features five of BRG’s most popular high street restaurants including the new Caffe Carluccio’s concept (the first launched last month in the St Alban’s Sainsbury’s superstore), Gourmet Burger Kitchen (GBK), Slim Chickens, Ed’s Easy Diner and, in collaboration with Deep Blue Restaurants, Harry Ramsden’s.

Offering unrivalled flexibility, The Restaurant Hub will allow guests to mix and match dishes from any of the participating brands, for both dining-in and home delivery.

Designed by Cada Design, the 180-cover communal dining space provides a contemporary interpretation of a food court and a vibrant marketplace of multiple brands and different cuisines.

Each brand will showcase its signature dishes for eat-in, take-away and delivery – diners can expect gourmet burgers from GBK, hand-breaded buttermilk chicken tenders from Slim Chickens, sustainably sourced Fish & Chips from Harry Ramsden’s, footlong hot dogs and breakfast from Ed’s Easy Diner and coffees, pastries and sandwiches from Caffè Carluccio’s.

Satnam Leihal, Managing Director of Boparan Restaurant Group, said, “The Restaurant Hub brings our and our partner’s most popular brands together in one place, offering diners the chance to access an array of signature dishes and to mix and match all their favourites in one meal occasion.

'We have ambitious growth plans and are actively looking for city centre, travel hub and neighbourhood sites across our brands.”