A new partnership between Gondola's restaurant brands, Zizzi and Ask, and Crayola has been designed to help increase awareness of the children's menu in both restaurants.
Crayola will provide its Twistable Crayon product to all 245 Zizzi and ASK Italian restaurants nationwide.
Within Zizzi, the partnership will also see Crayola branding incorporated into the new Bambini kids menu alongside a nationwide colouring in competition set to take place each month.
Cleopatra Zukas, from Zizzi Marketing, said, 'Whilst the menu is created around a smaller portion of everyone’s favourite pizza and pasta dishes, it also hosts a range of Italian inspired games and activities for children to play and colour in.
'We know it’s going to be a massive hit with the staff and customers and let’s be honest, it’s a great way to distract the little ones during dinner time.'
The partnership is to go live this July with the launch of Zizzi’s new Bambini menu.