Tom Crowley, the former managing director of the Boparan-owned Giraffe chain, has been promoted to CEO of Boparan Restaurant Group, replacing Joe Teixeira.
Crowley will oversee the BRG’s portfolio of brands that include Giraffe World Kitchen, Giraffe Stop, Ed’s Easy Diners, Burgers & Cocktails, Wondertree and also Harry Ramsden's and FishWorks.
Crowley stated, “Moving forward, with seven quality brands operating in over 100 sites alongside a strong franchise business, we intend to quickly establish Boparan Restaurant Group as a major player in the hospitality market.
“Our objective is to further strengthen and grow the positions of all our brands nationally and internationally whilst at the same time creating a restaurant group with the capability of making future acquisitions.'
The Cinnamon Collection will continue to be managed separately by Vivek Singh.