Apex Hotels and Bath Rugby Foundation have formed a partnership which will see hotel guests boost the charity for every night they stay in the city.
The chain, which opened a new hotel in James Street West last year, has agreed to offer guests the chance to add £1 to their bill, which will then be donated to the Foundation.
Bath Rugby Foundation is the charitable arm of Bath Rugby, set up to empower young people in Bath and surrounding areas to succeed. The Foundation uses the values of rugby to inspire young people to create a better future for themselves, focusing on improving Health, Education, Employability and Inclusion in the South West.
The Apex City of Bath Hotel is the city’s largest in terms of the number of bedrooms. It is also Bath’s only purpose-built city centre conference facility for up to 400 delegates.
The four-star Apex City of Bath Hotel features 177 bedrooms, restaurant, bar, gymnasium and pool alongside the conference centre. The opening of the hotel expanded the group’s portfolio to 10 hotels across the UK.
Bath Rugby Foundation’s CEO, Lynne Fernquest, said: “Apex Hotels is a world-class brand which shares many values with ourselves, including the desire to improve the lives of young people here in Bath, so we’re delighted to be partnering with the hotel.
“This incredibly kind gesture will raise vital funds to help Bath Rugby Foundation continue our work with vulnerable children and young people in our community.”
Tim O’Sullivan, General Manager at Apex City of Bath Hotel, said, “As a brand, Apex Hotels are always keen to support charities and initiatives both close to the company’s heart and within the communities we operate throughout the UK.
“Here in Bath, we’re really pleased to be in a position to support the amazing work Bath Rugby Foundation carry out every day. 20% of children in Bath are living in poverty, a staggering statistic, so hopefully this can go some way to reducing that number.”