Pret A Manger has hired Just Eat's global chief marketing officer, Barnaby Dawe, into a newly formed role of Chief Customer Officer with effect from 1 October.
Dawe will oversee all global marketing and communications activity and will lead Pret's growing e-commerce business.
Clive Schlee, CEO of Pret, commented, “I am delighted Barnaby is joining the senior team at Pret. He has the sensitivity and the experience to maintain continuity in Pret’s tone of voice whilst at the same time leading the company’s digital transformation. We look forward to working with him very much.”
Dawe said, 'As a loyal customer, I've long admired Pret for their coherent brand strategy and their outstanding customer service. I'm honoured to join the team and be a part of the next phase of their journey.'
Dawe has held senior positions at Sky, The Sun, The Times, Heart and Channel 4. In 2015, he joined Just Eat, one of the world’s leading food delivery platforms, and during his tenure helped triple revenues and profit. Also, Dawe was named Marketing Leader of the Year by the Marketing Society in 2017.