Independent Scottish brewer, BrewDog has released tickets for Metro Mayhem, its first London-based beer festival, set to take place on Saturday 10 November at The Copper Box Arena in East London.
The event promises to be a riotous celebration of great craft beer from 17 world-renowned breweries, food and music from the likes of Frank Carter and the Rattlesnakes, and Everything Everything.
BrewDog also recently announced it would be offering free tickets to those who work in the beer industry, as well as two free beers to try. Anyone working within the UK’s craft beer scene (brewers, retailers, bar teams, journalists and bloggers) can apply for free trade tickets.
Inspired by BrewDog’s legendary Annual General Mayhem (AGM) in Aberdeen, tickets for Metro Mayhem were initially made available to its 90,000 Equity Punks who have invested in the brewery.
Following overwhelming demand, the brewery has now made tickets available to the public costing £17.50.
Doors will open at 2pm at The Copper Box Arena, in Stratford, East London, and beer fans can enjoy up to 9 hours of beers, food and music before doors close at 11pm.
The Scottish brewer will be showcasing its range of beers, including unveiling new beers from its sour beer facility, Overworks. Beyond the craft beer offering, BrewDog’s backed brands Hawkes Cider and LoneWolf Spirits will also be putting in an appearance.
The line-up includes a further 17 breweries from around the world who will be running bars, and hosting exclusive panels and tastings. The brewery list includes:
Wylam Brewery (Tyne & Wear, UK)
Siren Craft Brew (Berkshire, UK)
Dark Horse Brewing Co (Michigan, USA)
Jolly Pumpkin (Michigan, USA)
18th Street Brewery (Indiana, USA)
Bearded Iris Brewing (Tennessee, USA)
Fat Head’s Brewery (Ohio, USA)
Hill Farmstead Brewery (Vermont, USA)
Arizona Wilderness Brewing Co (Arizona, USA)
Wolf’s Ridge Brewing (Ohio, USA)
Fierce Beer (Aberdeenshire, UK)
Buxton Brewery (Derbyshire, UK)
Verdant Brewing Co (Cornwall, UK)
Boxcar Brewery (London, UK)
Neon Raptor Brewing Co (Nottinghamshire, UK)
Burnt Mill Brewery (Suffolk, UK)
Dugges Bryggeri. (Gothenburg, Sweden)
James Watt, co-founder of BrewDog, commented, “Our AGM has achieved legendary status over the past 8 years, so we wanted to bring a taste of that Mayhem to London with this new beer-fuelled blow out. London is home to thousands of our Equity Punks and has been key to our growth. We’ve got ten bars across the city quenching London’s thirst and we’ll be opening more next year.
“Music has always been the beating heart of BrewDog, so we’re thrilled to have such epic headliners as Frank Carter & The Rattlesnakes and Everything Everything performing as part of Metro Mayhem. We’ll be adding more awesome acts in the run up to the big day so watch this space.”
Frank Carter and the Rattlesnakes said, “Metro Mayhem is going to be one to remember. We’re honoured to be playing at the inaugural festival and we’re looking forward to bringing the house down on 10th November.'
Everything Everything added, “Great music and great beer is an ideal match. We’re looking forward to playing BrewDog's Metro Mayhem on November 10”
The event comes just a few weeks after BrewDog closed its latest round of Equity for Punks, which raised a total of £26.2million from more than 50,000 new investors. The funds raised will support BrewDog’s international growth, as well as supporting specific projects such as its new brewing facility in Australia and China, and its digital TV network, which launched in the summer.