Casual Dining Group (CDG) has added another famous eating-out brand to its growing concessions and franchising portfolio, after winning a tender to open a Warrens Bakery franchise store at Bristol Airport.
Award-winning Warrens Bakery, which was founded in 1860, is the World’s oldest Cornish pasty maker and recognised as one of the top three craft bakeries in the UK by the baking industry. The new site at Bristol Airport will take over from an existing Soho Coffee site.
The 84-cover venue will be located landside in Bristol Airport, selling all day menu options ranging from hand-made pasties, pastries and fresh sandwiches, alongside hot and cold drinks.
This latest agreement with Warrens Bakery is an important addition to CDG’s portfolio of brands, allowing it to tap into the lucrative grab-and-go market in the UK, primarily targeting airports and major train stations for future growth.
Mark Nelson, Managing Director of Concessions and Franchising, Casual Dining Group, said, “We are delighted to be working with Warrens Bakery; it’s a highly respected, quality brand with a strong heritage that allows us to enter the grab-and-go space. The look and feel of the site is rich and authentic, just like its food, and we’re confident it will be well received when we take it to the wider market.
“While this first partnership opening is at an airport, I very much see the opportunity to target other major transport hubs across the UK with Warrens Bakery sites, bringing award-winning Cornish pasties, hand-made sandwiches, sweet treats, fresh coffee and excellent service to commuters and travel-weary passengers when they need it most.”
In recent years, Warrens Bakery has taken home an impressive array of awards, including World Champion and British Pie Gold winner for its leading pasties as well as frequent Great Taste and other awards.
Mark Sullivan, Chairman of Warrens Bakery, said, “We’re delighted to be working with CDG and opening a Warrens Bakery outlet at Bristol Airport. We’re a brand with an incredibly rich heritage and we want to find franchise partners that we know will uphold and deliver our values and brand standards.
'In CDG we have found the perfect partner, they are operational experts and together we can take Warrens Bakery to new profile destinations across the UK in a variety of formats ranging from café to kiosk.”