National wholesaler JJ Foodservice has tripled sales of its Bio-Packaging range, which includes biodegradable and compostable products for restaurants and takeaways.
Launched last year, the range of natural and renewable packaging includes compostable drink cups, straws and food waste liners, and compostable and biodegradable cutlery and boxes.
“There is a great appetite from consumers to use less plastics and more sustainable alternatives,” said Chief Operating Officer, Mushtaque Ahmed. “We are supporting our customers to respond.”
Global demand for biodegradable plastics hit 360,000 tonnes last year and is expected to grow by nine per cent annually over the next five years.
73% of Millennials are willing to spend more money on more sustainable products, according to a Neilson report.
To boost visibility, the Bio-Packaging range has been given its own dedicated category on the JJ website, which receives more than 20,000 visitors a week.
Ahmed added, “This is a great way to highlight the products and make it easy for our customers to choose environmentally friendly options when they shop with us.”
The options have recently been further expanded with the addition of wooden cutlery, clear salad containers, paper soup containers, pots, plates and more.