Ei helps publicans drive sales through refreshed digital hub content

Ei Publican Partnerships, part of the UK’s largest pub company Ei Group, has revamped and enhanced content on its digital hub for publicans, in tandem with a new look and feel and selection of updated guides to help its publicans run successful businesses.

To support publicans in boosting sales and footfall, the ‘Driving Your Sales’ section of the company’s Publican Channel digital platform have been redesigned, making it easier to navigate, along with featuring enhanced business-building content, on trade market insight and trends, along with marketing campaign resources.

The updated platform focuses on a simpler, cleaner navigation and design to improve the user experience.

In addition, there are several new and refreshed guides, including ‘How to PR Your Pub’ and accessible content on how to make the most of key trading occasions across the year, such as Halloween and Christmas, which are easy-to-download and more appealing to publicans logging on the Publican Channel.

Ei Publican Partnerships Managing Director, Nick Light, said, “The Publican Channel is a platform which enables us to share key learnings and expertise from across the company to commercially support publicans in running great businesses.

'Through our refreshed Driving Your Sales pages, we have invested heavily in our digital infrastructure and processes to produce user-friendly, accessible content which will support our publicans commercially and further enhance retail standards.”