Pladis, parent company of McVitie’s and Jacob’s, is aiming to combat loneliness and bring some happiness to care homes on National Biscuit Day (29 May) by delivering lockdown love letters - and biscuits - to residents.
The manufacturer is calling on industry to get involved to spread as much kindness as possible to care homes.
Lisa Warner, out of home foodservice controller, commented, “We know that loneliness has spiked during lockdown, and residents are missing visits from friends and relatives. So, we want to share some kindness and let residents know we as an industry care.
“As a team, we’ll be writing to our local care homes and are calling for the industry to do the same – either writing to a care home customer or picking a local home and sharing some words of kindness.”
Pladis will be sending a number of celebratory National Biscuit Day packs full of biscuits and goodies for residents to enjoy with their morning tea on 29 May. Care homes are encouraged to get in touch on Twitter to request a pack.