Clean Kitchen Club, founded by Made in Chelsea star, Verity Bowditch (pictured), and former Youtuber, Mikey Pearce, is thrilled to announce it is the first plant-based food and lifestyle brand to publish carbon values for each of its items, which will be visible on menus in-store.
Just in time for Veganuary, the new fully carbon labelled menu launching at the end of this month will include the popular ‘Chick’n Katsu Burger’ (at 0.24kg of CO2e/item) and ‘No-Duck Wrap’ (at 0.35kg of CO2e/item).
Leading by example on the way to label food for other restaurants, both are placed in the ‘Grade A’ emissions category which translates to a ‘Very Low’ carbon rating. A typical beef burger in comparison has a staggering 2.11kg carbon footprint and is rated ‘E’ on the My Emissions scale, the highest rating, meaning a very high carbon footprint.
Over the past year, Clean Kitchen Club has worked with My Emissions to calculate and reduce the carbon footprint across all areas of the business. This includes the food chain, packaging, cooking and delivery process, allowing Clean Kitchen to achieve the low-carbon ratings and normalise the connection/relationship between food and the environment in the everyday. Clean Kitchen is always raising awareness of the food people choose to eat and its carbon footprint.
Most recently, the pioneering plant-based food brand launched the first fast food meal box that is totally carbon neutral, Happy Planet Meals. Other menu items such as burgers and wraps boast either A or B ratings on the My Emissions scale, meaning they have a ‘Low’ or ‘Very Low’ carbon footprint. This rating is based on My Emissions’ rating system, which looks at the carbon intensity of a product or meal.
The fast-growing plant-based QSR chain operates out of five sites in London, most recently opening its latest two-level main outlet in Camden in July and then an additional delivery kitchen in Nine Elms this month. Clean Kitchen Club will be opening a larger flagship store in Soho early next year and is in the midst of opening four other grab-and-go sites in London, with the hope of opening up to 40 new sites across the UK in the next few years,
Pearce commented, “This is a fantastic step for Clean Kitchen, and we are incredibly proud of the work we’re doing with My Emissions to make our menu as sustainable and low-carbon as possible. As the business continues to grow, we hope to continue leading the way towards a more sustainable future for the plant-based industry.”
Bowditch added, “People are waking up to the impact that meat production is having on the environment and have been searching for a clear solution – one that also fits easily into their lifestyle. We provide exactly that. Clean Kitchen Club isn’t just for vegans but anyone looking to lead a more sustainable lifestyle. We have a real opportunity to change perceptions of plant-based food and help tackle the climate crisis, and this is just the start.”
A representative from My Emissions says: “We are thrilled to be working with Clean Kitchen Club to reduce their carbon footprint. They are pioneers in making food carbon labels a reality, and it is great to see our assessments and labels showing the climate benefits of their business.”