Patriotic shoppers are set to create the strongest demand for British classic food in a decade ahead of the Queen’s Platinum Jubilee.
The four-day Jubilee holiday starting this Thursday, 2 June, is likely to bring a feel-good factor and signal many parties on UK streets and in gardens as Brits hold celebratory street and garden get-togethers.
Sales at Tesco of party food such as Scotch eggs, scones, cream cakes, bunting and special celebratory hats, and of course fizz, to toast the Queen’s health, are all expected to soar further.
Queen’s Jubilee food and drinks sales predictions are as follows:
More than 150,000 bottles of champagne
Up to 150,000 one litre bottles of Pimms
Up to 4 million bottles of gin
More than 125,000 pots of clotted cream
2 million cream cakes
40,000 Jubilee celebration cakes
500,000 trifles
5 million punnets of strawberries
70,000 packs of Coronation chicken sandwich filler
750,000 packs of sausage rolls
650,000 Scotch eggs
750,000 packs of pork pies
Nearly 200,000 packs of plant-based equivalents including 300,000 individual vegan sausage rolls
Tesco Chilled Food Category Planner Alice Gallop said, “We know from the two recent Royal Weddings just how much Brits love a royal celebration and the Queen’s Platinum Jubilee is set to spark a feel-good factor with plenty of street and house parties.
“As a result of that we are predicting the biggest concentrated demand for British classic food and drink for a decade with patriotic staples such as pork pies, Scotch eggs, Coronation chicken sandwich filler and ingredients for a classic cream tea likely to be at the top of many shopping lists.”
Beyond food and drink, Tesco predicts it will sell 60,000 rolls of bunting – enough to wrap around Windsor castle 10 times, and 50,000 Union Jack plates – enough to cover the length of Pall Mall and back nearly 20 times.
It also predicts shoppers will buy 50,000 Party hats – enough for every person in Windsor to have one and some for their pets, and 70,000 red, white & blue balloons – enough to have 90 in every room at Buckingham palace (775 rooms).