ETM, the leading London bar and restaurant group whose operations include The Botanist Broadgate, The Botanist Sloane Square, Aviary, Greenwood and The Jugged Hare, has secured a £10m funding package from HSBC Bank to support its growth plans.
The next new site to open will be Maple in Westfield White City this summer, followed by two further openings this financial year. With a strong pipeline of additional sites in place, the Group plans to expand significantly over the next five years.
ETM’s performance was recently recognised at the industry’s Retailer’s Retail Awards when the Group picked up The Evolution Award which recognises a business that shows it can evolve, reposition concepts, embrace technology and develop in new markets through acquisition whilst staying relevant to current consumer demand.
Ed Martin, co-founder & CEO, ETM said, “We are very excited about the next phase of growth and, with HSBC’s support and financial backing, we will be able to develop and roll out new, innovative, experience-led concepts at a faster rate.
Our focused approach to acquisition has already set in motion a platform for scalable expansion as evidenced by Aviary (Finsbury Square) and Greenwood’s (Victoria) first year of successful trading and the encouraging early performance from our new City bar, Broadleaf. This funding package, sourced and arranged by ETM CFO, Landen Prescott Brann, will allow us to expand more rapidly and we look forward to working with HSBC.”
Mark Frettingham, HSBC’s Area Director in London West End, said:
“We’ve been hugely impressed with the rapid growth and strategic acquisitions of ETM to date and can’t wait to see what’s next for this exciting brand. The new £10m deal, led by Relationship Director Neil Treadaway, will enable ETM to open more locations in London, bringing its passion and expertise in hospitality to even more customers across the capital.”
