As the first step in the new partnership between TRG Concessions and Crêpeaffaire, the concept has arrived in London Luton Airport.
The 900 sq ft space takes the place of a former retail outlet and represents over half a million pounds worth of investment from TRG Concessions. The new unit will offer a much needed fast casual option to passengers with this unique proposition providing variation, quality and convenience to Luton’s departure lounge.
Crêpeaffaire is a unique and independent quality food brand, serving freshly baked savoury and sweet crêpes, also available as gluten free and vegan options, made with organic flour and natural ingredients, as well as high quality waffles, organic coffee and soft drinks.
The philosophy is to position crêpes as an indulgent yet lighter alternative to traditional fast food for guests who want a speedy service without sacrificing great quality. Since its 2005 creation, it has become the UK’s market leader, successfully operating in a variety of locations and formats.
Crêpeaffaire is a systematic and branded approach to a traditional product and caters to a wide target audience for all-day eating and snacking. The brand has a modern urban pitch with a distinct continental/French flavour. It is ideally suited to an airport location, with a varied clientele and brand representation. Today Crêpeaffaire is loved on 3 continents, with 15 locations in the UK as well as further afield.
Nick Ayerst, Managing Director of TRG Concessions, said, “We are excited to open the first Crepeaffaire at a UK airport in London Luton this month. It’s a brilliant proposition and is a recognisable brand both at home and internationally that will resonate with Luton’s passengers and provide them with a fun, fresh and quality offer.”
Daniel Spinath, founder and CEO of Crepeaffaire, commented, “Fasten your seat belts, we’re ready for take-off! More destinations coming soon!”
Mark Jennings, Head of Commercial Development for London Luton Airport, said, “The Crepeaffaire brand demonstrates our continued desire to bring a point of difference to our food & beverage offer. We are delighted to be able to work with both The Restaurant Group and Crepeaffaire to bring another airport first to our passengers”
