Leading bakery solution, Délifrance UK is meeting consumer demand for quality, indulgent snacking with latest addition to its range - a contemporary filled and shaped range of the classic French Madeleine.
The new star-shaped Madeleine Cakes come with a range of flavours, fillings, and toppings. A firm favourite in France, the sweet cakes are a convenient, easy snack, perfect for hotel, coffee shop and cafe customers.
Operators simply thaw and serve, for a soft, generously filled, pure butter cake, made with premium ingredients.
The new range includes:
- Plain
- Chocolate hazelnut filled, with a crispy cocoa puffed grain topping
- Apricot filled, with a pearl sugar topping
- Red fruit filled, with a linseed, sunflower seed, quinoa, and chia topping
- Custard cream filled, with a cocoa-coated sugar topping
Stéphanie Brillouet, marketing director - UK, Northern Europe & North America, said. Délifrance, commented, “We know that, at 22% of consumers, indulgence is the main driver for early day purchasers.
'We’ve tried to meet this demand with indulgent, classic fillings including chocolate hazelnut, and trend-forward flavours like red fruits.
'The UK has always had a taste for continental confectionery, so we’re excited to introduce this contemporary take on a French favourite to the market.”
