The first Hard Rock hotel in the UK has now opened its doors in London, a little later than the original launch date of 30 April.
The 900-room hotel, which was developed with the capital’s largest hotel owner-operator, glh Hotels, is situated on the corner of Oxford Street and Park Lane.
The hotel features the 370-seat Hard Rock Café, which will feature live music performances.
All rooms and suites feature: Hypnos beds, Flat-screen Digital TV with infotainment, Nespresso machine, Fast, free unlimited internet access, USB charging sockets, and Mini fridge.
The venue has amplified the in-room music experience with a carefully curated collection of iconic records. There is also a choice of 20 Fender guitars that guests can order for a jam in their rooms.
Memorabilia throughout the hotel includes a letter written in 1958 by the late Buddy Holly, while he stayed at the actual site, and the Kirkwood piano Queen’s singer, Freddie Mercury, practiced on as a teenager.
Hard Rock Hotels senior vice president, Dale Hipsh said, “The first Hard Rock Cafe was founded in London in 1971 and here we are, building on where it all began 48 years ago. Every Hard Rock Hotel property is one of a kind, but this one represents something special for the brand.
“This hotel is the culmination of three concepts – the cafes, hotels and Rock Shops – coming together as one in an open-lobby, community-driven environment with Hard Rock’s memorabilia as the design thread binding them together.”
General manager, Ian Fletcher added, “Blending the DNA of the Hard Rock brand with London’s musical culture creates a memorable experience for all guests to enjoy.
“We’re excited to showcase the property’s unique offerings and signature brand amenities to visitors and locals alike – they won’t be able to find anywhere else like it in the UK.”