Mr Black, the premium cold brew coffee liqueur, has just joined London-based Proof Drinks, the specialist in importing, distributing, sales and marketing of premium drinks brands.
Already in several of the UK's best bars, including Swift, American Bar at The Savoy and Happiness Forgets, Mr Black has joined Proof Drinks to continue spreading the good word across the UK and taking coffee culture into the night.
Mr Black is a premium cold brew coffee liqueur handmade and the smooth, rich and intense taste makes the perfect espresso martini, or simply drink over ice. Mr Black Coffee Amaro, the brand’s special edition, takes inspiration from classic Italian Amaro and Australian coffee culture. It’s a bittersweet blend of 14 bitters, botanicals and Arabica coffee.
Mr Black Coffee Liqueur has been making waves across the global bar scene since 2013 and originated in Sydney, Australia, when Philip Moore, one of Australia’s foremost distillers, met Tom Baker, coffee-nerd and designer. With Moore’s expert distilling knowledge and Baker’s business savvy and eye for branding, the formidable pair founded Mr Black to take coffee culture into the night. Today, Mr Black encompasses a collective of roasters, distillers, baristas and fanatics.
Jeremy Hill, CEO of Proof Drinks said, “This is not a case of brand serendipity; we wrote down a list of key brands we wanted in our business and set out to model ourselves towards being their perfect distribution platform. We’re delighted to say that Mr Black was one of the first on our list.”
Paul Ferguson, Co-Founder of Proof Drinks added, “We're thrilled to have Mr Black join our portfolio; it's a truly quality liquid with beautiful branding. We can't wait to join forces with the Mr Black team to take UK coffee culture into the night.'
Baker said, “It’s been a real pleasure working with Love Drinks over the last five years. They’re a passionate team who have made an invaluable contribution to Mr Black’s success in the UK. We’re excited to join the team at Proof Drinks as we continue our growth in the UK and our company mission to bring craft coffee into the night.”
Proof Drinks has been specialising in the importing, distribution, sales and marketing of premium drinks brands since 2010. Always at the forefront of the industry, Proof Drinks expertly progress their brands using their expert knowledge of the on- and off-trade, a skilled UK wide sales team and a brilliant in-house marketing and PR team.
