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Vegan brand poised for more foodservice success in 2020

Vegan food company, The Fry Family Food Co. is set for more success following an exceptional performance in 2019. The company, which is now one of the fastest growing meat-free brands, saw its sales into the foodservice sector grow by more than 30% in the last 12 months alone.

Fry’s success comes as little surprise. Its GM-free vegan food has been an ideal fit for businesses looking to capitalise on the UK’s booming meat-free market, now estimated to be worth £474.5 million. Success was recorded across both profit and cost sectors, with a range of end users from schools, independent cafes and through to large contract caterers just some that requested more vegan and meat-free options in the past year.

Fry’s are focused on producing 100% vegan foods, all with a non-GM guarantee and with most of the range Halaal and Kosher accredited, and some lines offering a gluten free alternative, the brand is well placed to cater for any dietary needs.

Fry’s continues to work closely with a wide range of the UK’s largest foodservice suppliers, including Bidfood, Blakemores, Total Foodservice, Hopwells, Savona and Charles Saunders amongst others.

The company’s range is extensive from burgers, strips, sausages and mince through to sausage rolls, schnitzels and a range of crumbed chicken style products. New for 2020 are fish-style fillets and two different styles of hand-stretched sourdough pizzas – Mediterranean and smoky BBQ. These new lines will prove especially popular over January, as consumer interest in all things vegan reaches a peak around the annual Veganuary campaign.

Tammy Fry, International Marketing Director at The Fry Family Food Co, said: “It’s exciting to see Fry’s reputation go from strength to strength in the foodservice space. Our products are ideal for businesses looking to develop a meat-free range that’s big on quality, flavour and convenience. We will be working with more businesses in 2020 to ensure Fry’s food is available across in the UK.”

Set up in the family kitchen in 1991, the Fry Family Food Co. is now a second-generation family business and leading supplier of plant-based meat.