Spar reveals new digital strategy

Spar has launched a new digital strategy to help it better target shoppers, particularly the millennial generation which are those born in the early 1980s to the early 2000s.

Following an extensive phase of customer research and data analysis, Spar has developed the new digital plans that will help it be even more responsive to the increased pace of change within the convenience sector.

The new strategic scheme includes the launch of a new mobile first website that better connects customers with stores, set to go live in early November.

The brand's website (current site pictured) will increase store visibility and create a new business model platform for brand partnerships.