To help Lifestyle Express retailers fight back against the competition, Landmark Wholesale launching two brand new premium store formats: Lifestyle Extra and Lifestyle Value
The group said this will equip retailers to compete against the discounters, pound stores and other independent retailers trading locally.
Lifestyle Extra is a full-offer neighbourhood convenience store carrying a full range of chilled, fresh and frozen foods as well as all of the impulse and essential categories and services, while Lifestyle Value enables retailers to trade successfully where price and competition are overwhelming factors. These stores offer shoppers an abundance of deals, value and pound zones, leaving customers under no illusion about the value they get by shopping in store.
“With the discounters’ popularity showing no sign of waning, we need to equip our retailers with the best possible offer in order to fight back,” said Stuart Johnson, Landmark Wholesale Retail Controller. “We also recognise the threat posed by pound stores and other independent retailers trading locally and our new formats, with their strong focus on value, enable retailers to offer exactly what their customers want and need, tailored to their trading locations.”
'Lifestyle Extra provides a full-offer store which suits slightly larger premises, offering chilled, fresh and frozen alongside grocery and impulse essentials while Lifestyle Value has a focus on own-label, pound lines and value zones to ensure that these stores can compete with the discounters, pound stores and local retailers when it comes to price.”
Lifestyle Express currently has 1,670 stores across the UK. Since converting to Lifestyle Value or Lifestyle Extra, each retailer has reported a significant rise in sales, profits and footfall.