Best Western, the world’s largest hotel chain, has split its 276 British hotels into three separate brands: Best Western, Best Western Plus, and Best Western Premier.
The move is based on customer feedback and will differentiate between standards and facilities offered by each of its hotels. This giving consumers more choice and will make their decision making process a lot easier.
Across Great Britain there will now be 257 Best Western hotels, 10 Best Western Plus hotel and 9 Best Western Premier hotels. The group also expects to have over 20 Best Western Plus properties by the end of the year as well as continuing to introduce new Best Western Premier properties to strengthen the brand.