TRG Concessions & Crepeaffaire forge new partnership

TRG Concessions has announced the launch of a new partnership with Crêpeaffaire, which will see a first site delivering the brand’s signature range of quality crepes, waffles and coffee to UK air passengers before the end of the year.

TRG’s record of innovation, partnership, and performance ahead of sector growth has made it a market leader in the UK airport sector.

Crêpeaffaire serves freshly baked savoury and sweet crêpes made with organic flour and natural ingredients, as well as waffles, coffee and soft drinks. The philosophy is to position crêpes as an indulgent yet lighter alternative to traditional fast food for guests who want a speedy service without sacrificing the quality.

Nick Ayerst, Managing Director of TRG Concessions, said, 'This is an exciting addition to the portfolio of brands that we are able to offer to both new and existing UK airport clients. Crêpeaffaire has a brilliant proposition and is a recognisable brand both at home and internationally that will resonate with passengers and provide them with a fun, fresh and quality offer.'

Daniel Spinath, founder and CEO of Crêpeaffaire, commented, 'We’re delighted to have signed this master franchise agreement to develop our presence at UK airports. TRG’s expertise in managing airport operations combined with Crêpeaffaire’s exciting all-day offer will undoubtedly resonate with a wide passenger base.'

Crêpeaffaire is ideally suited to an airport location, with a varied clientele and brand representation. Today Crêpeaffaire is loved on 3 continents, with 15 locations in the UK, as well as further afield.

With 27 years’ experience providing exceptional hospitality to the travelling public, TRG's existing brand portfolio includes casual dining, counter service, coffee shops, pubs and bars; the addition of Crêpeaffaire will add an exciting new facet to this list with a niche, fast casual concept that has been delighting customers at their existing outlets for the last 12 years.