Brothers Drinks Co in Somerset has today announced an exclusive four-year partnership with its new cider brand, Mallets and Glastonbury Festival, the largest greenfield music and performing arts festival in the world. As the event’s principal cider brand, Mallets will be sold across a total of 110 bars, from 2019.
Mallets will be available on draught and in 440ml cans during the five-day festival; Mallets Original, a medium dry cider created with the juice of freshly pressed bittersweet apples from Somerset orchards which are situated just a few miles from the festival site.
Matthew Showering, Managing Director, said, “We are honoured to return to Glastonbury once again with our ‘Cider for Gods’, Mallets. We have been part of the festival for more than 20 years, having introduced Brothers cider to Glastonbury back in 1995, so the festival holds a special place in our hearts. We have worked extremely hard perfecting Mallets and this latest deal is testament to its quality; we can’t wait for the Glastonbury community to try it!”
Michael Eavis (pictured), the Creator of Glastonbury Festival, commented, “We feel it’s very important to have a local producer of cider at the festival, showcasing some of the best cider Somerset has to offer. Mallets is produced just a stone’s throw from the festival and we’re really looking forward to working with them. It tastes great and I’m sure our cider drinkers will love it. It’s already going down very well in the village Working Men’s Club!”
Glastonbury Festival 2019 will take place between 26th-30th June at Worthy Farm, Somerset.