Welcome Break CEO to become CFO at McColls


McColl's Retail Group plc, the convenience retailer, has appointed Robbie Bell as Chief Financial Officer.

Bell, who is moving on from his current position as Chief Executive Officer of Welcome Break Limited, following its takeover by Applegreen plc, will take up his appointment on 17 January 2019.

Bell was appointed CFO of Welcome Break, one of the UK’s leading independent motorway service operators, in 2017 before taking on the role of CEO in early 2018. His time at Welcome Break has included managing the sale and ownership transition process, which has been achieved whilst delivering against financial targets.

Prior to that, and since 2009, he had been the CFO of Screwfix Direct Limited, a subsidiary of Kingfisher plc. During his time there he oversaw significant business growth, driven by strong like-for-like sales and an extensive store opening programme.

With over 20 years of retail experience, Bell was the UK Finance Director of Travelodge from 2006-2008, and formerly held a number of senior finance positions at Tesco PLC.

As per last July's announcement, McColl’s’ departing CFO Simon Fuller will leave the Company on 22 February 2019 following a handover period.