Elior UK has launched a unique online and on-site pizza delivery service at the University of Roehampton and Her Majesty’s Naval Base Portsmouth. After a successful trial, the service will also be rolled out to further UK universities and B&I sites.
Cheatah delivers a mouth-watering range of fresh dough pizzas, sides, dips, desserts and drinks direct to campus halls, as well as offering a collection service at Portsmouth Naval Base.
The online service (www.cheatah.co.uk) is an agile food offer that can be adapted as the business demands, utilising technology to meet customer needs. It began its trial at University of Roehampton in September - perfect timing to curb cravings during the 2018-19 ‘Freshers’ Week’.
It received a fantastic response, with over 5,000 pizzas sold since its launch, 85% of students scoring their experience as excellent, 79% having recommended the offer to a friend and 72% scoring Cheatah as excellent value for money. Also, Cheatah employs University of Roehampton students to deliver and prepare orders, creating additional student jobs.
At HMNB Portsmouth, evening sales have doubled since Cheatah’s launch, and sales have increased by 45% year on year in April. What’s more, with every pizza sold a donation will be made to the Royal Navy & Marines Charity.
Matthew Joblin, Offer Development Manager at Elior, said, “We created Cheatah so our customers could enjoy freshly cooked, high quality and affordable meals on demand. Working with chefs and nutritionists, we developed a menu focusing on best seller combinations from the high street.
'In fact, our range rivals mainstream vendors on value for money, averaging at just £10 spend per head. What’s more, the popular service has contributed to student employment levels, proving a cost-effective endeavor all round.”
Jerry Woods, Director of Estates & Facilities University of Roehampton, said, “I am delighted that Elior is always looking for opportunities to develop its offer to students and staff.
'Cheatah is one example of how it's looking to meet the needs of students at the University to ensure that there are additional food offers on campus during the evening, coupled with the fact that it's offering a delivery service to students in halls, which provides a complementary service to that offered by the high street.”
The menu details
· Pizzas cooked in Elior’s firebrick ovens
· A choice of 19 toppings, including favourites such as chorizo and ham
· Cheatah pizza creations including ‘The Cheeky Cheeto’ and ‘The Barbied Bird’
· Options for vegan bases, cheese, and toppings such as jackfruit and seitan
· Sides include garlic bread, nachos, chicken dippers and salads
· Desserts include Cinnamon Dippers and Ben & Jerry’s Vegan Ice Cream
· Ongoing promotions benchmarked against the high street include Cheeky Chooseday, Thirsty Thursday and Southern Frieday