Slim Chickens, the hugely popular US fried chicken brand has officially opened its fourth UK restaurant – and second outside of London – with Hammerson at Grand Central, Birmingham.
Designed by an in-house team, the new 1,100 sq ft unit, which opened its doors on [xx] June, serves the brand’s signature buttermilk marinated, hand-breaded chicken tenders alongside 13 homemade dipping sauces, and classic side dishes from the southern US states.
Slim Chickens opened its first restaurant in Fayetteville, Arkansas, in 2003, and has since built up a strong following across the US, attracting legions of fans with its unique dose of Southern hospitality. It now has over 80 locations in the country.
Iain Mitchell, UK Commercial Director at Hammerson, said, “We know our customers not only want great food when they visit our destinations, but also something that’s different, and that’s why we are targeting innovative, growing brands like Slim Chickens.
'The fact that the brand has chosen Grand Central for its second site outside of London highlights Bullring & Grand Central’s position as one of the best food and drink destinations in the region.”
Tom Crowley, CEO of Boparan Restaurant Group, added, “Our new restaurant brings a true Southern US hospitality experience to Grand Central. As part of our expansion plans, we have had a host of successful openings, including a pop-up van in Bullring, and the response has been incredible.
'We are thrilled to have officially opened our fourth permanent location in Birmingham, one of the UK’s fastest-growing cities.”
The arrival of Slim Chickens follows the recent openings of the first site outside of London for popular German eatery Herman Ze German, Edinburgh’s favourite pizza brand, @pizza, and the unique Kitty Café.
Grand Central forms part of the Bullring Estate, Birmingham’s iconic shopping destination, which is made up of Bullring & Grand Central, and Link Street.