Costcutter Supermarkets Group has announced its 2019 Freshers’ Week campaign, set to roll out to over 22 university stores from 7 September.
The four-week campaign will see healthy treats, soft drinks and confectionery handed out to thousands of students through a range of in-store sampling activities.
The brands involved in the Costcutter campaign include Starbucks, Yazoo, VK, Honest Crust, and Japanese confectionery brand, Hi-Chew.
Social media activity and competitions will be central to the campaign, which aims to position the stores as hubs within the campus community.
Rachel Heads, category assistant at Costcutter Supermarkets Group, commented, “The aim was to build on the learnings and success of our 2018 campaign, which saw more than 50,000 samples and vouchers handed out.
“This year’s campaign will help build brand awareness to drive even more footfall and growth for our stores. Driving activity on social media combined with the in-store promotional activity will help create a real buzz around the stores at a key time.”