Independent Scottish craft brewer BrewDog have announced a new take on craft beer and spirits – their first bar dedicated to alcohol-free.
The BrewDog AF Bar opens at 12pm on Monday 6 January and is located in the Mews Unit of the Bower Development at 211 Old Street, EC1V 9NR.
The BrewDog AF Bar will be the world’s first alcohol-free beer bar and will offer 15 taps of draft alcohol-free craft beer. This will be the first of the company’s global bars to feature a line-up solely devoted to drinks without alcohol.
In addition to this, BrewDog will be running ‘Drink All You Can Jan’ across all bars. The initiative offers drinkers unlimited refills of BrewDog alcohol-free beers in all bars for the entire month.
And with 24% of beer drinkers choosing more low or no-alcohol options, the brewery is piloting a new concept for its bar division, with a view to rolling it out across the UK and into Europe.
BrewDog pioneered low-alcohol beers in the UK with the release of Nanny State in August 2009, which is the UK’s best-selling alcohol-free craft beer. The brewery has since followed it up with the alcohol-free version of their flagship Punk IPA, Punk AF, which has also become the #1 NPD product for Total Craft beer this year.
BrewDog is also expanding its core range of alcohol-free beers with two tasty new additions. Wake Up Call, a Coffee Stout and Hazy AF, an alcohol-free take on its existing New England IPA, Hazy Jane join Nanny State and Punk AF.
The BrewDog AF Bar will be serving all of these beers alongside others, with 15 taps of draft alcohol-free craft beer along with alcohol-free spirits and Designated Cider, the new alcohol-free Cider from Hawkes.
The bar will also offer a mouth-watering range of burgers, salads and Buffalo wings and a series of healthy specials. Brunch will also be on offer at weekends.
Visitors to the bar will be able to take part in a programme of on-going activities including Hip Hop Karaoke, Dabbers Bingo, Famous First Words and other partners yet to be announced.
The bar will open at 12pm on Monday 6th January, and will then be open 12pm-11pm Sunday to Thursday and 12pm-11:30pm Friday and Saturday.