As part of YO!’s multi-channel strategy to increase the availability of sushi and delicious Japanese food, the iconic Japanese restaurant group has entered an exciting new partnership with Sainsbury’s, introducing its YO! To Go range in the front of store fridges in over 300 stores nationwide.
Launched this January, consumers can now indulge in their favourite sushi and Japanese food on-the-go. From crispy salmon and teriyaki chicken rolls, to a range of vegan sushi and salmon poke at affordable prices, YO! has something to cater for all dietary requirements.
The announcement follows previous changes throughout the company, as part of their multi-channel strategy. This includes YO!’s first ever YO! To Go kiosk in Manchester Piccadilly Station, the Flava range being introduced to Tesco, as well as the opening of new restaurant concept, YO! Kitchen, in White City and Dundrum.
YO! CEO, Richard Hodson commented, “Developing our YO! To Go range has been an integral part of our multi-brand, multi-offer approach. Working closely with Sainsbury’s has been essential to progressing this, utilising the combined knowledge of both companies. We’re really excited about the partnership and being able to offer customers YO!’s products in another major supermarket.”