Plant-based snack food group, Nurture Brands has acquired healthy snack bar brand, The Primal Pantry for an undisclosed amount.
Nurture Brands stated that the acquisition was part of its plan to be the UK’s fastest-growing plant-based snacking and beverage business. The Primal Pantry joins its current portfolio of brands, which includes dairy-free milk alternative Rebel Kitchen, vegetable & fruit crisps brand Emily, and coconut-focused Ape Snacks.
Ben Arbib, Founder of Nurture Brands, said, “The Primal Pantry is a natural fit for Nurture Brands, sharing a common desire to make genuinely delicious, high-quality plant-based snacks. The Primal Pantry becomes our first purchase of 2020 and demonstrates our intent to be a key player in plant-based consumer goods in the UK and beyond”.
Suzie Walker, who founded The Primal Pantry in 2013, will join Nurture Brands to assist in the transition and integration of the business. She commented, “As a nutritionist, I created The Primal Pantry to offer all people a better quality of snack.
'Joining forces with Nurture Brands will not only help the brand reach more people and accelerate growth, but will allow the brand to remain true to our founding principles of good, honest, simple food.”
Adam Draper, Managing Director of Nurture Brands, added, “We look forward to building on the excellent foundations laid by Suzie and her team as we strive to create a world-class portfolio of plant-based brands that delight consumers.
“Looking ahead, Nurture Brands intends to keep driving organic growth from its core brands, but we have the capacity and agility to make additional acquisitions if brands and companies align with our thesis.”