JJ launches Household Essentials category with over 300 items

Food and drink wholesaler JJ Foodservice has launched a new Household Essentials category featuring more than 300 grocery items for homes.

Just three weeks after launching its Next Day Home Delivery service, visits to the JJ website have increased by 268%, and the wholesaler has acquired more than 24,000 new household customers.

Chief Product Officer, Sezer Ozkul, said, “Many people are still struggling to get essential groceries from the larger supermarkets. Our team and industry have adapted overnight to deliver food to millions of homes, including to self-isolating, vulnerable and shielding communities.”

The new range includes individually-portioned ribeye, sirloin and rump steaks, smaller pack sizes for lemons, oranges, aubergines, courgettes, potatoes and more. Other household staples include bread, milk, cheese, toilet roll and a wider range of hand soaps.

“We have worked with our suppliers to quickly adapt our offer to be even more ‘family friendly’ while fulfilling every delivery,” added Ozkul.

Meanwhile, reports in the press suggest that many supermarkets and their home delivery services are still struggling to cope with demand.

JJ Foodservice offers a Next Day Home Delivery for orders placed by 9pm across 11 UK branches. The business is open to everyone and there are no membership fees. Register a free account and start shopping at www.jjfoodservice.com