By Chloe has today announced the launch of its much-loved vegan fish 'n' chips across all of its London delivery locations to meet the huge demand for the popular dish.
The launch is part of the brand's new Fish-Free-Friday initiative, which aims to encourage people to ditch fish on Fridays in favour of a more sustainable alternative.
The New-York founded plant-based group, which has restaurants in Covent Garden, Tower Bridge and Oxford Street, has seen vegan fish 'n' chips becoming one of its most iconic signature dishes.
The dish features pressed tofu in crunchy batter, chips, mushy minted peas and 'vegenaise' tartare sauce. The look and texture is incredibly similar to traditional fish, with a crunchy batter and served with a generous dollop of tartare sauce.
Brand partner Loui Blake said, “Our fish 'n' chips is one of our best-selling dishes in London. With so many people replacing animal products in favour of plant-based, we’re incredibly pleased to be able to offer a more sustainable take on a national favourite.
'Fish-Free Fridays will help raise awareness of the immediate need to reduce our impact on the oceans, highlighted by recent reports which show a rapid & increasing depletion of marine life.
“National geographic released a report which suggests if current trends continue, we could see fishless oceans by 2049. As a plant-based restaurant, we are passionate about helping people discover an alternative and play a role in helping curtail such a trajectory, whilst enjoying delicious and exciting food!'
The Fish-Free Friday offers will be available not only at the three London restaurants, but also from delivery locations in Crouch End, Victoria and Clapham.
Other popular dishes include the Burger Like Beckham (Guac Burger), Quinoa Taco Salad, and Avocado Pesto Pasta, which are all free of animal products and contain no preservatives or artificial flavours.