Far from a fleeting fad, veganism has taken the UK by storm in recent years, and according to Deliveroo, it's not slowing down any time soon.
The British food-delivery company has revealed that since World Vegan Month last year, orders of plant-based dishes on the platform have risen by a massive 115% year-on-year.
Deliveroo now has over 10,000 vegan and vegan friendly restaurants available on the platform across the UK.
The company said that the cities with the most vegan orders per capita this year are: Brighton, Bristol, London, Manchester and Edinburgh.
Deliveroo's most popular vegan dishes ordered on the platform across the UK in the past month include:
Acai Berry Bowl from Juicebaby (London, Notting Hill)
Sneaky Clucker from Oowee Vegan (Bristol)
New York Melt from The Vurger Co (Brighton)
Sweet Potato Kiri Hodi from Mildreds (London, Camden)
Doner Kebab Wrap from What the Pitta (Brighton)
Neat Burger from Neat Burger (London, Whitechapel)
Father Jack Burger from Biff's Vegan Burgers & Wingz (Manchester)
Vegan Gyros Wrap from The Athenian Plant Based (Nottingham)
Quinoa Taco from by CHLOE (London, Oxford Circus)
The One and Only, Parmigiana Party from Purezza (London, Camden).
Deliveroo has made huge improvements to its tagging system this year in response to the growing demand for vegan food and increasing number of restaurants offering plant-based options. Two new tags: 'Vegan' for fully plant-based restaurants and 'Vegan Friendly' for those offering at least one vegan main are now readily available dietary filters that customers can use on the app.
Elena Devis, Deliveroo's Commercial Manager and Vegan Category Lead, said, 'It's fantastic to see that Deliveroo customers are embracing the growing choices of vegan dishes available on the platform. Year on year we've seen huge growth in demand for plant-based food, and it is our goal as a company to be the go-to platform for healthy and vegan options'.
Dr Carys Bennett, PETA's Senior Corporate Liaison, said, 'PETA is thrilled to partner with Deliveroo to share some of the delectable vegan options that can be delivered to your door this World Vegan Month.
'With decadent dishes including vegan fried chicken, pepperoni pizza, fish and chips, and cheesecake, it's never been easier or more delicious to make a change that will benefit your health, our planet, and the animals we share it with.'
Last year, Bristol-based restaurant Oowee Vegan was crowned 'Restaurant of the Year' in Britain's first-ever Deliveroo Awards, beating off competition from restaurants on the Deliveroo app across the whole of the UK.
The six finalists for this year's 'Best Vean' category for the inaugural Deliveroo Awards include Neat Burger, by CHLOE, Mildreds, What The Pitta, Oowee Vegan and Halo Burger - customers can still vote for their winner using this link.