Fridays reopens 29 sites for outdoor dining & launches 1st own-brand beer to celebrate

Fridays is back and ‘lager’ than life, today announcing the launch of its first ever own-brand American Pilsner to celebrate the easing of lockdown and opening of outdoor dining at 29 selected restaurants.

Created in partnership with expert brewers Shepherd Neame, Fridays American Pilsner is an easy-drinking, 4% session lager brewed from the finest ingredients to perfectly capture the essence of that Fridays Feeling.

The branded beer brings together a range of ingredients, including a hint of caramel malt for colour and biscuit notes, generously hopped with a single variety, hallertau herkules (German hops) for a rounded bitterness.

Famed for its cocktails, Fridays American Pilsner is a first for Fridays and will not only provide fans with something new to experience and savour on April 12th but bring a whole new meaning to fizz Fridays! As the nation reunites after months of lockdown, guests can raise a glass and enjoy their first draught pint for months while also enjoying the great food & drink and that Fridays Feeling.

Fridays American Pilsner will initially be available at outdoor dining restaurants and will be rolled out to all restaurants as they open in line with the latest government guidelines this year.

Robert B Cook, CEO of Fridays, said, “We may not be able to guarantee the weather, but we can guarantee all guests visiting Fridays for outdoor dining from Monday 12th April will be greeted with a smile, our new striped uniform and the addition of Fridays American Pilsner, our first-ever branded beer, to our menu!

'This easy drinking session lager, which is full of life and generously hopped but with sweet notes, epitomises that Fridays Feeling. We are excited to be launching it to mark the easing of lockdown restrictions and what will hopefully be many celebrations between friends and loved ones as they reconnect at our restaurants over the British summer. Cheers!”

An outdoor menu has been specially created to bring fans top dishes to the alfresco setting. These include Fridays Sesame Chicken Strips tossed in Legendary Glaze, Fridays classics like the Ultimate Ribs, handcrafted burgers and sharing plates for the whole family.

Alongside these tasty dishes is a carefully curated cocktail list of Fridays ‘Top 10 Greatest Hits’ including Purple Rain, Strawberry Daiquiri and Pornstar Martini.

Fridays will be opening 29 carefully selected restaurants in England for outdoor dining today, Monday 12 April. Fridays ask that guests planning on visiting for outdoor dining and to try the new Fridays American Pilsner pre-book to avoid disappointment - it is safer and easier, and reservations can be made here.