Aldi serves up award-winning rums ahead of World Rum Day as sales soar


Aldi celebrates own-label rum ranges ahead of World Rum Day (10 July) as sales for flavoured and spiced rums grow by an impressive 35% year-on-year, according to WSTA..

Aldi’s own-label rum range has been praised by industry experts from the prestigious Spirits Business Rum Masters and World Rum Awards, two of the world’s most highly regarded blind tasting competitions.

Scooping up Gold medals at both awards, Aldi’s rums are officially some of the Best in the World, having placed higher than leading brands some of which are over three times the price including Ripping Yerns and Havana.

Aldi’s Cassario Rum range is sure to raise spirits in what is set to be the biggest World Rum Day yet.

Cassario Spiced Rum - an award-winning premium black spiced rum, this tipple is perfect for those seeking a classic spiced rum and mixer drink.

Cassario Tropical Pineapple Rum - this limited-release dark rum has mouth-watering island flavours of pineapple, tropical fruit, red apple and just a hint of spice. Serve with ginger beer over ice with a wedge of lime for an exotic bevvy.

Cassario Raspberry Mojito Rum - this premium raspberry mojito infused tipple boasts notes of sweet fresh raspberry, citrus with a delicious mint - ideal for those looking for an alternative take on a classic mojito cocktail.

TV Mixologist Pritesh Mody said, “Drinkers love the great flavours and rum’s exotic charms! Aldi’s range of flavours are sure to appeal to everyone and get in that Summer spirit.“