Record-breaking bank holiday for Roadchef with 1m visitors

With more families embarking on domestic holidays this year than ever before, leading motorway service area provider, Roadchef, has experienced its busiest summer since the start of the COVID pandemic – and one of the busiest in its trading history.

Almost 1 million people visited the company’s sites across the UK over the August bank holiday weekend. During this period, the company served almost 230,000 hot drinks and over 200,000 McDonald’s burgers.

With the pandemic continuing to affect international travel plans, this year’s ‘staycation summer’ has seen millions of people take to the roads to visit British beauty spots in popular destinations including Cornwall and the Lake District.

Roadchef sites on the way to these destinations, such as Killington Lake in Cumbria and Taunton Deane in Devon, experienced record-breaking trade over the three days.

However, taking the crown as the most popular Roadchef motorway service area over the August bank holiday weekend was Strensham (combined North & South sites) on the M5, followed by Norton Canes on the M6 toll and Sedgemoor on the M5.

Mark Fox, CEO at Roadchef, said, “As we expected, it’s been an exceptionally busy summer on the road, particularly this bank holiday weekend.

“This is without question, one of the busiest weekends in our trading history and we are very proud that we have been able to provide a place for holidaymakers to stop and de-stress on their travels.

“We planned ahead for the crowds and ensured that there were sufficient dining options and space for more customers than ever before to visit our sites.”