Profitroom, a provider of hotel technology, is in celebratory mood having won the ‘Hotel Innovation Award’ at this year’s Hotel 360 Expo — marking a successful year in a turbulent hospitality climate with a prestigious award win.
The Hotel 360 expo, which was held at London’s ExCeL on the 28th and 29th September, seeks to connect hospitality professionals with key solutions, services and innovations that can enhance their business – with the awards incorporated as part of the event.
Profitroom, which delivers award-winning services to the hospitality industry in a bid to drive direct bookings for hotels, was recognised for its comprehensive tech solutions that have supported over 3,500 hotels worldwide throughout the pandemic and the subsequent busy summer period.
The Hotel Innovation Award acknowledges hospitality brands that have demonstrated outstanding quality, functionality and innovation to help hotels. Profitroom was commended for its ability to bring new life to the everyday running of hotels, with its innovative tech set to serve hotels for years to come.
One of the innovations favoured by Profitroom users was the ability to automatically issue vouchers for cancelled bookings in lieu of a refund. This protected hoteliers cash flows but also made the rebooking journey less of a strain on hotel teams.
As Profitroom also boasts an online gift voucher platform, fully integrated with the booking engine, the guest could use their voucher to book their future stay online themself – thereby removing the need of a reservations team, who, at the time, were mostly on furlough.
As we enter a new era of hospitality, the award win underlines the brand’s position as a leading light in digital hotel marketing. Samantha Williams, Director of Business Development at Profitroom, commented, “We are thrilled to win this award and our success is down to the consistent hard work of our dedicated team, who are constantly looking for ways to improve and enhance our offering to support hotels.' The past 18 months have been amongst the most challenging ever for the hospitality industry, but it’s fantastic to know that our services have been aiding hoteliers throughout that time – helping them to not just survive but to thrive in the face of huge adversity.”
Samantha continued: “The summer period has been enormously important in helping hotels get back on their feet, and our technology has gone some way in helping to maximise efforts during this essential period of recovery. We’ll continue to engage with hoteliers to determine the best solutions for them, continuously innovating and developing our approach. This award win serves to underline to the industry our commitment to doing so – we’re absolutely delighted.”
So far this year, Profitroom’s innovative approach to direct booking, combined with its hotel marketing expertise, has seen its services taken up by top-end hotel and resort clients across the world, including leading hospitality brands.