Sixes Cricket scores unparalleled dining experience with big hitter tech partners

The recently launched cricket-themed restaurant group, Sixes Cricket has announced that it is one of the UK’s first restaurant operators to benefit from the industry landmark partnership between TheFork, the leading online restaurant reservations platform from Tripadvisor Media Group, and SevenRooms, a guest experience and retention platform for the hospitality industry.

Sixes Cricket’s integration of new technology resulting from the partnership will increase the operator’s online reservations at its three venues, while enabling seamless management of its front of house and guest experiences.

As a result of the partnership, Sixes Cricket benefits from SevenRooms’ data-driven venue management and marketing automation platform while simultaneously tapping into TheFork’s extensive consumer reservation network of millions of diners.

This assists the operator in filling seats and acquiring new customers at their Fitzrovia, Fulham and Manchester restaurants. Combined, these innovative tools help operators like Sixes develop stronger guest relationships and deliver the types of exceptional on-premise experiences that turn first time guests into repeat visitors.

Sixes restaurants offer all-day dining alongside batting nets for all ages and abilities to test their skills against the operator’s cutting-edge Batfast technology in a fun, social setting.

The restaurants serve a menu inspired by the greatest elements of British Gastropub culture, presented in a relaxed, friendly atmosphere. A strong passion for craft spirits and classic cocktails adds the finishing touches to a guest’s quintessentially British Sixes experience.

Roxy Chreptowicz, Head of Reservations & Events at Sixes Cricket, said, “We are so pleased to celebrate the return to dining and to have launched Sixes Cricket at such an exciting time for the industry.

'The concept of Sixes disrupts the traditional dining experience, and therefore we are proud to have been one of the first in the UK to benefit from this truly innovative and disruptive collaboration between TheFork and SevenRooms.

'We take real pride in ensuring every guest has an unforgettable experience at Sixes and through our partnership with TheFork and SevenRooms, we are able to elevate this even further, reach new guests and bring customers back to bat time and again.”

Patrick Hooykaas, Regional Director, TheFork, said, “With innovation and agility an integral part of our DNA, we are proud to partner with Sixes, an operator that is driving an evolution in the restaurant space. With evolution comes the need for ever more advanced tools and solutions to address the ever-changing needs and desires of diners.

'As one of the very first operators to take advantage of our cutting-edge shared offering, combining our expansive diner base and SevenRooms’ data-driven venue management and marketing automation capabilities, Sixes will no doubt be able to face this recovery period head-on.”

Danilo Mangano, Europe General Manager at SevenRooms, said, “We’re thrilled to bring our new technology to a brand as innovative and forward-thinking as Sixes Cricket. Through our landmark partnership with TheFork, Sixes will be able to reach new and existing diners wherever they like to book, benefitting from the most open and connected front-of-house technology on the market.

'Our partnership with TheFork was set up specifically for operators like Sixes Cricket: we are striving to support restaurants to create holistic, memorable guest experiences for their diners, fill more seats and solidify themselves as industry leaders through technology.”