Leon launches plant-based partnership with Heura

Healthy fast casual chain, Leon has collaborated with Europe’s fastest-growing plant-based meat company, Heura, to launch the new Vegan Harissa Chick’n Wrap.

The companies’ first partnership will fuel lunch hours and beyond in 74 stores across the UK including London, Oxford, Manchester, Brighton and more and on Uber Eats.

Celebrating the brands’ shared Mediterranean heritage with fresh summer flavours and top-quality ingredients, The Vegan Harissa Chick’n Wrap is a modern and delicious twist on the classic chicken wrap.

Featuring vibrant veggies guests have come to love from Leon’s wraps, Heura’s world-famous vegan chicken (made with 100% extra virgin olive oil, the world’s healthiest fat) and Leon’s Harissa sauce, the ingredients tie together for a summer menu dish not to miss.

Speaking about the collaboration, Glenn Edwards, Managing Director of Leon restaurants, commented, 'We couldn't be more excited about our new partnership with Heura. Heura is a brand that we feel is aligned with Leon values.

'This Grilled Wrap, which takes inspiration from its flavours from the Middle East, is a wonderful addition to our range of plant-forward food. Heura is on a global mission to bring delicious plant-based options to the mainstream. This partnership is a major step in the right direction to achieving this goal.'

Food Activist, CEO and Co-Founder of Heura, Marc Coloma said, “Heura’s mission has always been to accelerate the plant-based protein transition. Our partnership with LEON, the UK’s most iconic naturally fast-food brand, is designed to provide people with the delicious and convenient options they need but in a way that’s better for the planet, people and animals.

“Leon’s progressive customer base and care for its impact on the planet make this the perfect value-match, and fuels our growing presence in the UK market and our mission to change the global food system.”

Heura boldly stepped into the UK in 2022, with a successful launch with Ocado in partnership with beloved recipe-creators BOSH!, and an increasing presence in numerous food service points of sale.

Heura’s partnership with Leon doubles down on this expansion and global mission to bring delicious plant-based options to every consumer in the world, while simultaneously fueling Leon’s continued determination to create fast food that is kind to the planet.

Earlier this year, Heura held one of Europe’s most successful crowdfunding rounds, reaching its initial goal of €1m in just 30 minutes and a total of more than €5M from more than 6,000 Good Rebels from around the world, including the UK.