Roxy Leisure have announced plans to open a second site in Birmingham in February 2023, whilst its Digbeth site will be rebranded and become a Roxy Lanes, to mark the shift in focus from ball games to bowling.
The new Roxy Ball Room will be located adjacent to Victoria Square, home to Birmingham’s Town Hall, Museum and Art Gallery, Council House, and the city's yearly Frankfurt Christmas Market. The new site will be positioned in 1 Victoria Square, which has stood empty since Kong decided not to reopen after the pandemic.
The competitive gaming concept will continue to follow its signature “booze and ball games” mantra by featuring activities such as American pool, basketball, beer pong, ping pong, shuffleboard, ten pin bowling and more, alongside a menu of craft beer, premium spirits and Roxy’s signature food and drinks offering.
Founded by Matthew Jones and Ben Jones, Roxy Leisure opened their first Roxy Ball Room site on Leeds' Boar Lane back in 2013. Following this, they opened their second site and first bowling lane concept, Roxy Lanes, on Leeds' Bond Street in 2014.
Roxy Ball Room opened on the Digbeth Estate in 2020, and will now focus on its bowling concept, and become Roxy Lanes from February 2023. Under 18s will be welcome at this venue until 5 pm, 7 days a week.
Birmingham will be the 4th city in the brand’s portfolio to receive a second site following Leeds, Liverpool, and Manchester. The Roxy Leisure group currently has 13 sites across the UK, following their most recent launches in Sheffield, Bristol, Birmingham, Nottingham, Manchester, Liverpool, Leeds, and Edinburgh. The second Birmingham site will be their first launch of 2023, followed by Cardiff in March next year.
Roxy Leisure, Commercial Manager, Joel Mitchell, said, “Birmingham is a creative, exciting, and thriving city. Thanks to the success of our first Birmingham venue, we're now excited to announce that we will be expanding our Birmingham offering with a second site in the heart of the city centre. Of course, guests can still expect our signature ‘booze and ball games’ ethos that we know they have come to love!'
Roxy Ball Room Birmingham will open in February 2023.