Motorway services operator Roadchef, who operates 28 motorway service areas in 20 locations in the UK, has reported turnover of £222.2m in the year to 1 January 2013, up from £203.5m the year before. Losses reduced to £7.3m compared to £11.4m the year before.
Roadchef, who are the UK’s third largest operator with a market share of 22%, receives 42 million visits a year and 68% of these visits result in visitors being converted to a consumer. The company reported recent investment in catering at key sites had reduced the level of non-conversion by ten to 15%.
Installation of four McDonald’s in 2012 has produced sales growth of 350% in some units. Like-for-like sales grew overall by 10.3% reflecting the benefit of McDonald’s developments – average spend per Roadchef transaction is £4.59.