Britain's biggest brewer, Molson Coors, is launching Carling British Cider on draught to the on-trade following its successful performance in the off-trade.
Carling British Cider will initially be launched on draught in Punch Taverns and will be rolled out across the on-trade from January 2014.
Jeremy Gibson, Brand Director, Carling at Molson Coors UK said, 'The success of Carling British Cider among retailers has been fantastic. In response to customer demand, we are excited to be making Carling British Cider available on draught for pubs and clubs across the country. We look forward to continuing to innovate in the cider market which we believe offers superb opportunity for growth.'
The launch will be supported by Carling British Cider's £4.5M advertising campaign for 2013 including TV, outdoor and digital.
John Healy, Commercial Director at Punch Taverns said, 'We are delighted that Punch Taverns has been selected for the first installations of Carling British Cider on draught. We're confident that Carling British Cider will offer us a great return and become a firm favourite with our customers.'
Carling British Cider launched exclusively in the off-trade in March this year and won a gold medal at the International Brewing Awards 2013, reinforcing the results of consumer tests, which proved that this modern, premium cider was preferred to the market-leading brands on taste, refreshment, and likelihood to buy.