InnBrighton has acquired its sixth London pub, a free-of-tie lease on The Hundred Crows Rising in the Chapel Market area of Islington. The pub is currently closed for refurbishment and relaunches in February as The Joker of Penton Street.
InnBrighton’s chairman Gary Pettet, said: 'The acquisition momentum is building towards our target of a 25 strong estate in a London market that is proving to be very receptive to the InnBrighton style of pub.”
Inn Brighton was formed in April 2007 through the merger of C-Side, a previous Graphite investment, and Zelgrain, an operator of Brighton-based pubs.
The company operates 45 pubs, bars and nightclubs in Brighton and one pub in London. Each site is uniquely branded, 'wet-led' and run by operators encouraged to create a differentiated offering.
It targets culturally discerning customers, attracted to the individualism of each of the sites. The management team has a wealth of experience in the pub sector which has helped the company to outperform the market.